What is your pricing model?

Every engagement starts with a free audit, always free and with no obligation. Ongoing Affiliate Management is revenue-share based, with no retainer or separate onboarding fee. A separate 60-Day Managed Launch is available for brands starting from zero.

What brands do you work with?

I work best with brands that have an established market presence and untapped potential in their affiliate channel. Past clients include KÜHL, BOLLÉ, SPY Optic, Solo Stove, and Mountain House.

The affiliate program you have can do more.

15+ years managing affiliate programs. One accountable operator.

I combine program data, 15+ years of hands-on experience, and proprietary AI tools to find where growth is being missed and manage the work to capture it.

Start with a Free Audit

What I Do

Make better decisions about your affiliate program.

Get a clearer view of what is working, what is being missed, and what should happen next.

01: Free Audit (Free, always)

Every engagement begins with a no-cost audit of your affiliate program. I dig into your publisher mix, commission structure, tracking setup, and attribution, then tell you exactly what needs to change and why.

Revenue trends & partner mix breakdown
Commission structure & tracking review
Creative, outreach & pipeline assessment
Prioritized action plan

02: Affiliate Management (Revenue-share based)

For brands that want a dedicated affiliate operator using data, experience, and proprietary AI tools to make better decisions and grow the program.

Day-to-day program operations
Continuous partner recruitment and growth opportunities
Campaign, creative & product seeding management
Monthly reporting & optimization

Experience

A Career in Partnerships

2017-Present · Founder · Windy Point Media: Performance-only affiliate management for select brands. Full program ops, optimization, and partner growth.
2019-2026 · Co-Founder · GravityFed.com: Managed influencer and affiliate programs for outdoor and adventure brands, connecting 1,000+ creators.
2015-2017 · Business Development · AvantLink: Onboarded high-potential brands and developed affiliate strategies.
2012-2015 · Affiliate Program Manager · AvantLink: Managed Patagonia and Cabela's affiliate programs. Named Affiliate Manager of the Year (ABestWeb, 2012).
2009-2012 · E-Commerce Manager · GiftCollector.com: Launched first affiliate program, growing online revenue ~20% in year one.

From pro skier to performance marketer.

Before affiliate marketing, Nick was a professional freeskier, fully sponsored, featured in national ski publications and product catalogs. From 2001-2006 he lived at Alta Ski Area, Utah, studying at the University of Utah while chasing big mountain lines and photo shoots. Windy Point, his favorite line at Alta, became the name because it represents that same ethos: commit fully, read the terrain, and execute.

Let's Connect

I work best with brands that have an established market presence and untapped potential in their affiliate channel. Reach out to start the conversation.

Email: nick@windypointmedia.com

LinkedIn: linkedin.com/in/nick-bullard-b20a0157

OptimizeAffiliate™: A Windy Point Media Product

Built from 15+ years running affiliate programs, OptimizeAffiliate™ brings revenue, partner metrics, and AI-powered recommendations directly into your Shopify admin. No separate login. Every feature free.

Affiliate dashboard inside Shopify admin
Nightly AI: who to contact & what to offer
Dormant & rising partners flagged daily
Promo codes, creatives & samples in one place

Learn more: optimizeaffiliate.com · Install free: apps.shopify.com/optimize-affiliate