What is your pricing model?

Every engagement starts with a free audit (always free, no obligation). From there: Expert Overwatch at $199/mo plus a one-time optimization fee for programs that need steady monitoring; Expert Management at a commission or retainer ($500/mo min) for full day-to-day program operations; or a 60-Day Managed Launch at $1,000 flat for brands starting from zero.

What brands do you work with?

I work best with brands that have an established market presence and untapped potential in their affiliate channel. Past clients include KÜHL, BOLLÉ, SPY Optic, Solo Stove, and Mountain House.

Affiliate Management. No Agency Required.

Nick Bullard · 15+ years in affiliate management

From a free audit to a 60-day sprint to full program management — one operator, fully accountable.

Start with a Free Audit

What I Do

The Process

Every engagement starts with a free audit and follows a clear path — from surfacing what's broken to building a program that grows.

01 — Free Audit (Free — always)

Every engagement begins with a no-cost audit of your affiliate program. I dig into your publisher mix, commission structure, tracking setup, and attribution — then tell you exactly what needs to change and why.

Revenue trends & partner mix breakdown
Commission structure & tracking review
Creative, outreach & pipeline assessment
Prioritized action plan

02 — Expert Overwatch ($199/mo + one-time optimization)

For programs that are healthy but still small. Affiliate approvals, creative management, partner point of contact, and monthly reporting. One-time optimization fee typically $500–$1,000.

Affiliate approval/denial & tag management
Banner & text ad configuration
Point of contact for affiliate questions
Monthly performance report

03 — Expert Management (Commission or retainer · $500/mo min)

For brands that want a dedicated affiliate operator running the program day-to-day. Structured around your program size and goals, with fully aligned incentives.

Day-to-day program operations
Continuous partner recruitment
Campaign & product seeding management
Monthly reporting & optimization

Experience

A Career in Partnerships

2017–Present · Founder · Windy Point Media — Performance-only affiliate management for select brands. Full program ops, optimization, and partner growth.
2019–2026 · Co-Founder · GravityFed.com — Managed influencer and affiliate programs for outdoor and adventure brands, connecting 1,000+ creators.
2015–2017 · Business Development · AvantLink — Onboarded high-potential brands and developed affiliate strategies.
2012–2015 · Affiliate Program Manager · AvantLink — Managed Patagonia and Cabela's affiliate programs. Named Affiliate Manager of the Year (ABestWeb, 2012).
2009–2012 · E-Commerce Manager · GiftCollector.com — Launched first affiliate program, growing online revenue ~20% in year one.

From pro skier to performance marketer.

Before affiliate marketing, Nick was a professional freeskier — fully sponsored, featured in national ski publications and product catalogs. From 2001–2006 he lived at Alta Ski Area, Utah, studying at the University of Utah while chasing big mountain lines and photo shoots. Windy Point — his favorite line at Alta — became the name because it represents that same ethos: commit fully, read the terrain, and execute.

Let's Connect

I work best with brands that have an established market presence and untapped potential in their affiliate channel. Reach out to start the conversation.

Email: nick@windypointmedia.com

LinkedIn: linkedin.com/in/nick-bullard-b20a0157

OptimizeAffiliate™ — A Windy Point Media Product

Built from 15+ years running affiliate programs — OptimizeAffiliate™ brings revenue, partner metrics, and AI-powered recommendations directly into your Shopify admin. No separate login. Every feature free.

Affiliate dashboard inside Shopify admin
Nightly AI: who to contact & what to offer
Dormant & rising partners flagged daily
Promo codes, creatives & samples in one place

Learn more: optimizeaffiliate.com · Install free: apps.shopify.com/optimize-affiliate