Nick Bullard — Affiliate Manager
15+ years of hands-on affiliate program management. From 60-day tune-ups and launches to long-term growth. No agency overhead. Just results.
Status: Accepting select clients.
Professional Summary
15+ Years Managing Programs for Top Consumer Brands
Former pro skier turned affiliate strategist. Over 15 years of experience growing programs for top consumer brands — with the same dedication and discipline that defined my skiing career. I founded Windy Point Media, LLC to deliver hands-on management without the bloat of a traditional agency.
"I built my career the same way I skied — commit fully, stay consistent, and never phone it in." — Nick Bullard
What I Do
Hands-On Program Growth
Comprehensive affiliate management designed to scale your revenue without the overhead of an agency retainer.
- Day-to-day Management — Full operational oversight of your affiliate program so you can focus on your core business.
- Vetting & Onboarding — Recruiting high-quality, relevant partners that align with your brand values and audience.
- Campaign Management — Strategic deployment of promotional codes and seasonal campaigns to drive conversions.
- Affiliate Communications — Keeping your partners engaged, informed, and motivated with regular updates and assets.
- Product Seeding — Coordinating strategic product seeding to top-tier affiliates for authentic reviews and content.
- Reporting & Optimization — Detailed monthly analytics and continuous optimization to maximize ROI and program health.
Experience
A Career in Partnerships
- Founder, Windy Point Media (2017–Present) — Performance-only affiliate management for select brands. Full program ops, optimization, and partner growth.
- Co-Founder, GravityFed.com (2019–2026) — Managed influencer and affiliate programs for outdoor and adventure brands, connecting 1,000+ creators.
- Business Development, AvantLink (2015–2017) — Onboarded high-potential brands and developed affiliate strategies.
- Affiliate Program Manager, AvantLink (2012–2015) — Managed Patagonia and Cabela's. Named Affiliate Manager of the Year (ABestWeb, 2012).
- E-Commerce Manager, GiftCollector.com (2009–2012)
Engagement Options
Two Ways to Work Together
60-Day Tune-Up or Launch — $1,000 flat
Q4 prep. No long-term commitment. A focused two-month engagement to launch a new affiliate program or audit, restructure, and optimize an existing one before peak season.
- Partner cleanup & quality recruiting
- Commission & promo strategy overhaul
- Affiliate onboarding & activation
- Creative & email template optimization
- Reporting framework & KPI setup
Ongoing Management — Percentage or Retainer
Percentage or retainer — structured around your program size and goals after a free audit. We work with brands of all sizes. No minimums, no long-term contracts.
- Day-to-day program operations
- Partner recruitment & relationship management
- Continuous optimization & reporting
- Aligned incentives — I only win when you win
Brands I've Helped
KÜHL · BOLLÉ · Patagonia · SPY Optic · Solo Stove · Cabela's · Mountain House
OptimizeAffiliate™ — a Windy Point Media product
OptimizeAffiliate™ is a 100% free Shopify app that brings your affiliate program into your Shopify admin — automatic metrics, nightly expert AI recommendations, partner tracking, and leak alerts, all where you already work.
- Affiliate dashboard inside Shopify admin — revenue, clicks, conversion rate, EPC, and partner performance sync automatically, no separate login.
- Expert AI runs nightly and surfaces specific actions — which partners to contact, what to offer, and why.
- Partner tracking — dormant, declining, and rising-star partners flagged daily.
- Leak & opportunity alerts — expiring promo codes, out-of-stock products, feed issues, and missed commission opportunities.
- Promo codes, creatives, and product samples managed in one place.
Learn more: optimizeaffiliate.com · Install: apps.shopify.com/optimize-affiliate
From pro skier to performance marketer
Fully sponsored professional freeskier at Alta Ski Area, Utah (2001–2006). Featured in Skiing Magazine (two-page spread, 2005), on the cover of Couloir Magazine (October 2004), and on the Utah Office of Tourism poster (Hellgate Couloir, ~10,000 copies distributed statewide). University of Utah alum.
Let's Connect
Email: nick@windypointmedia.com
LinkedIn: linkedin.com/in/nick-bullard-b20a0157